Bullish option positions are delivering exceptional profits in SharkNinja, Inc. (SN).
On Oct. 31, Market Rebellion’s Unusual Option Activity Service identified a bullish call position, with 2,400 21November 90 calls bought for $4.60 above the existing open interest of 1,664 contracts, with SN shares trading at $86.11.
Those 21November 90 calls traded as high as $12.60 today with the stock at $101.30, delivering impressive returns of approximately 173.91% from the initial entry price of $4.60. Meanwhile, SN shares gained approximately 17.64% from their initial trading level around $86.11, demonstrating how options can deliver significantly amplified returns compared to simply owning the underlying stock.
This performance illustrates the power of options leverage when the directional thesis proves correct, though it’s important to note that this same leverage can work against traders when market moves go in the opposite direction.
Strong Q3 Earnings Beat Fuels Momentum
The primary catalyst driving SN’s explosive move came shortly after the unusual options activity, with the company’s third quarter earnings report on November 6, 2025, which showed net sales increased 14.3% to $1,630.2 million Investing.com. The company delivered earnings of $1.50 per share, beating the consensus estimate of $1.31 per share by 14.50% Bloomberg, marking the fourth consecutive quarter of earnings surprises.
The earnings beat demonstrated SharkNinja’s continued ability to execute in a challenging consumer environment. Gross margin and adjusted gross margin increased 140 and 90 basis points, respectively, while net income increased 42.6% to $188.7 million Investing.com. This margin expansion highlighted management’s pricing power and operational efficiency despite ongoing headwinds from tariffs and global supply chain pressures.
Raised Full-Year Guidance Signals Confidence
Adding to investor enthusiasm, SharkNinja raised its full-year 2025 guidance, with adjusted net income per share expected to be $5.05 to $5.15 and adjusted EBITDA of $1,115 million to $1,125 million Seeking Alpha. The increased outlook demonstrated management’s confidence in sustained momentum heading into the critical holiday shopping season and reflected the company’s successful product launches throughout the year.
Mark Barrocas, Chief Executive Officer, commented that SharkNinja delivered another quarter of exceptional performance Seeking Alpha, validating the company’s strategy of combining product innovation with strategic brand partnerships. The timing of this strong operational performance, occurring just days after the unusual call buying activity, created the perfect setup for options traders who had positioned for upside in the November contracts.
Tom Brady Partnership Amplifies Brand Power
Prior to the earnings release, SharkNinja announced on October 21, 2025, that seven-time Super Bowl champion Tom Brady would join as its newest global brand ambassador Yahoo Finance. The multi-year partnership will see Brady bringing his commitment to excellence to the partnership, showcasing how innovative products can elevate everyday performance in the kitchen and home Yahoo Finance.
Brady’s involvement with SharkNinja extends beyond the initial launch, with additional content, product collaborations, and announcements planned throughout 2025 and 2026 Yahoo Finance. This high-profile endorsement reinforced SharkNinja’s strategy of fusing product innovation with cultural relevance, joining existing brand ambassadors David Beckham and Kevin Hart. The announcement generated significant social media buzz and demonstrated management’s commitment to building brand value across multiple demographics.
SN was last higher on the session at $94.84, up 9.78%.
